Leveraging minimalism in tackling rising cost of living and advance sustainable consumer behavior in Nigeria

Abstract

Nigeria, like many developing economies, is experiencing a rapid rise in consumerism driven by urbanization, digital marketing, and social aspiration. This trend presents sustainability challenges. Minimalism which is characterized by conscious, intentional consumption offers a potential antidote. This paper explores how minimalist values can promote sustainable consumer behavior in Nigeria, drawing from contemporary research and field data. It examines minimalistic practices, such as mindful purchasing, reducing waste, and prioritizing quality over quantity, and how it can mitigate high cost of living and promote sustainable consumer habits. The paper identifies barriers to adopting minimalism and proposes strategies for mainstreaming minimalistic practices in a holistic framework for a shift to sustainable consumer behavior, to foster a balance between human needs and use of resources.